Google Analytics4 (GA4) is set to roll out several new features for Analytics 360 properties, enhancing customization, reporting, and data integration capabilities. Key updates include custom reporting tailored to different teams, faster and more reliable Big Query data exports, and improved integrations with Google services like Display & Video 360, Campaign Manager 360, and Search Ads 360. These enhancements aim to provide businesses with more relevant insights, better data governance, and advanced AI-driven predictive analytics. Transitioning to GA4 by March 2024 is crucial as Universal Analytics will no longer be accessible from July 1, 2024
Google Analytics 4 (GA4) is introducing several new features for Analytics 360 properties, aimed at enhancing customization, reporting, and data integration capabilities for large enterprises and agencies.
- Custom Reporting GA4 will allow for tailored reporting experiences for different teams within an organization. This means that users can create specific reports for various departments, such as advertising or sales, rather than relying on default reports. This feature aims to provide faster and more relevant insights tailored to each team’s needs.
2. Big Query Integration A significant update is the enhancement of Big Query daily export capabilities. GA4 will offer faster and more reliable data exports to Big Query, allowing businesses to leverage their first-party data for advanced analysis, including predictive lifetime models. This ensures consistent and timely access to data, crucial for in-depth analysis and decision-making .
3. Links and Integrations GA4 will improve integration capabilities with other Google services like Display & Video 360, Campaign Manager 360, and Search Ads 360. This integration supports more seamless media buying and campaign management across platforms, enhancing overall advertising effectiveness .
4. Account Structuring The introduction of sub properties and roll-up properties will offer better access control and reporting capabilities. This structuring helps large organizations manage data governance more effectively while ensuring comprehensive data analysis across multiple domains and properties .
5. Enhanced AI Features GA4 will leverage Google AI to provide predictive insights into consumer behavior and journey uncertainties. This helps businesses make more informed decisions and optimize their strategies based on predictive data models .
These updates are part of Google’s effort to transition users from Universal Analytics to GA4, with a deadline of July 1, 2024. It’s crucial for businesses to complete their move to GA4 by March 2024 to ensure a smooth transition and retain access to historical data.
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